I quit my job and started an artisan brand. Here’s what I learned.A year ago, I made a dramatic pivot in my career. I left a successful position as a marketing executive, and founded (and self funded) an…Dec 13, 2020Dec 13, 2020
The Emergence of the Anti-Agency, and the Fall of the Middle ManWith D2C brands on the rise, and connected consumers expecting immediacy and relevancy in the palm of their hand, there’s a growing…Apr 14, 2019Apr 14, 2019
How to Transform Expertise into a Compelling Personal BrandIn today’s connected, fast-paced world, everyone has a digital footprint, and the capacity to turn that digital footprint into a personal…Mar 29, 2019Mar 29, 2019
Who is the connected consumer? And, why does it matter?At first blush, the “connected consumer” seems like yet another example of marketing jargon that tries to sell you something you neither…Mar 29, 2019Mar 29, 2019
Three Secrets (Shhh!) to Successful Storytelling in the Digital AgeStorytelling has always been a creature of adaptation. The campfire epic had a different style and focus than the modern novel, and the IG…Mar 29, 2019Mar 29, 2019
Why your “marketing” problem isn’t what you think it is….Your marketing problems are not what you think they are. When disconnects between leadership and teams create a culture of mistrust; when…Mar 29, 2019Mar 29, 2019
