The Emergence of the Anti-Agency, and the Fall of the Middle Man

An anti-agency, like an anti-hero, stands for both a re-invention of the standard model, and redemption of its efficacy.

With D2C brands on the rise, and connected consumers expecting immediacy and relevancy in the palm of their hand, there’s a growing weariness with the “middle man.” We associate their intercession with bureaucracy, added charges, and diminished value.

It’s no surprise then that we’d see the agency model as a similarly outdated talent broker, a dinosaur…