Sofiya DevaI quit my job and started an artisan brand. Here’s what I learned.A year ago, I made a dramatic pivot in my career. I left a successful position as a marketing executive, and founded (and self funded) an…·4 min read·Dec 13, 2020----
Sofiya DevaThe Emergence of the Anti-Agency, and the Fall of the Middle ManWith D2C brands on the rise, and connected consumers expecting immediacy and relevancy in the palm of their hand, there’s a growing…·3 min read·Apr 14, 2019----
Sofiya DevaHow to Transform Expertise into a Compelling Personal BrandIn today’s connected, fast-paced world, everyone has a digital footprint, and the capacity to turn that digital footprint into a personal…·3 min read·Mar 29, 2019----
Sofiya DevaWho is the connected consumer? And, why does it matter?At first blush, the “connected consumer” seems like yet another example of marketing jargon that tries to sell you something you neither…·5 min read·Mar 29, 2019----
Sofiya DevaThree Secrets (Shhh!) to Successful Storytelling in the Digital AgeStorytelling has always been a creature of adaptation. The campfire epic had a different style and focus than the modern novel, and the IG…·4 min read·Mar 29, 2019----
Sofiya DevaWhy your “marketing” problem isn’t what you think it is….Your marketing problems are not what you think they are. When disconnects between leadership and teams create a culture of mistrust; when…·3 min read·Mar 29, 2019----